One grade, declared
The grade is on the pack. If it is not on the pack, we will not put the pack on a shelf.
Bas achhe nuts, and nothing clever.
The Nuts Company is a brand of Eshanura Enterprises Private Limited. We make one thing well: whole nuts in a pouch you can reseal, in a size that fits the pocket you are actually carrying.
Why another nuts brand?
Because most of the shelf is confusing on purpose. Blends where a blend is convenient, coatings that add a percentage to the weight on the front and nothing to the experience, and sizes that stop at whatever the machine could be set to.
We took the opposite position. Three nuts. Four sizes. One grade per nut, declared on the pouch. If the lot will not meet the grade, it does not ship — it goes somewhere else.
What we actually do
- Buy whole nuts and sort them ourselves, by size and by grade, not by what the broker had that week.
- Roast lightly or not at all, so the nut tastes like the nut and not like a process.
- Pack in a pouch that closes properly, because a bag that spills is a bag you will not buy twice.
- Print the lot, the grade and the net weight on every pack, and mean it.
The people behind it
Eshanura Enterprises has been manufacturing for Indian consumers for years under house brands. The Nuts Company is the one place where the whole standard of that manufacturing is aimed at a single, very ordinary product.
No blends, no coatings
One nut in the pouch. No hydrogenated oil, no sulphur, no sugar pretending to be fruit.
A pouch that closes
Resealable, so the 20 g pack lasts the whole trip home and the 200 g pack lasts the whole week.
Built for the counter
Small packs for the till, family packs for the basket, and a margin that works at both.